Privacy Policy

This Privacy Policy (the “Policy”) applies to the collection, use, and disclosure of personal data arising from goods and/or services offered by Singapore Home Value (“we”, “our”, or “us”). At Singapore Home Value, we respect your privacy and are committed to safeguarding the personal data you share with us.

1. General

1.1
This Policy explains how Singapore Home Value manages your personal data in accordance with the Singapore Personal Data Protection Act 2012 (No. 26 of 2012) (“PDPA”).

1.2
All staff, partners, and representatives of Singapore Home Value will use reasonable efforts to keep your personal data safe and secure.

1.3
“Personal Data” refers to data, whether true or not, about an individual who can be identified from that data, or from that data combined with other information which we have or are likely to have access to.

2. Statement of Practices

2.1 Obtaining Consent

We will notify you of the purposes for which we collect, use, or disclose your personal data and obtain your consent before doing so. In certain circumstances, consent may be deemed (e.g. when you voluntarily provide your data for enquiries or transactions).

2.2 Third-Party Consent

If you provide us with personal data of another individual (e.g. spouse, family member), you must first obtain their consent before doing so.

2.3 Withdrawal of Consent

You may withdraw your consent at any time by giving us reasonable notice via email. Please note that withdrawing consent may affect our ability to provide you with services.

2.4 Types of Personal Data Collected

Depending on your interactions with us, we may collect the following personal data:

  • Personal details: name, NRIC (last 3 digits and letter), passport or FIN number, address, date of birth, gender, contact numbers, email address, emergency contacts.

  • Employment details: job title, occupation, employment history, CV, education, and qualifications (for recruitment purposes).

  • Financial details: bank account or payment information (when required for transactions).

  • Technical data: IP addresses, browser type, cookies, website usage information, and device identifiers.

  • Lifestyle and household demographics (if relevant for personalised services).

2.5 Purpose of Collection

We collect and use your personal data to:

  • Respond to enquiries and provide property valuation services.

  • Process transactions and communications.

  • Understand your property and financial needs.

  • Provide relevant property insights, recommendations, and updates.

  • Improve our website, tools, and client experience.

  • Conduct market research and analysis (with anonymised data).

  • Comply with applicable laws and regulations.

2.6 Disclosure of Personal Data

We may disclose your personal data to:

  • Regulators and government agencies (where required by law).

  • Professional advisors such as auditors, lawyers, and accountants.

  • IT service providers, hosting companies, and cloud providers.

  • Financial institutions (e.g. banks for payment processing).

  • Trusted partners who assist in delivering our services.

We will only share your data on a need-to-know basis and ensure that such parties provide adequate data protection.

3. Transfer of Personal Data Overseas

If your personal data is transferred overseas (e.g. in relation to property developers outside Singapore), we will ensure that the receiving party is bound by data protection obligations comparable to the PDPA.

4. Accuracy of Personal Data

We will take reasonable steps to ensure that your personal data is accurate and up to date. Please notify us promptly if there are changes to your personal data.

5. Protection of Personal Data

We adopt industry-standard security practices to safeguard your personal data against unauthorised access, disclosure, alteration, or misuse.

6. Access and Correction

You may request access to or correction of your personal data held by us. A reasonable administrative fee may apply. Proof of identity may be required before we process your request.

7. Retention of Data

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected or as required by law. Data no longer needed will be securely deleted or anonymised.

8. Marketing & Do Not Call (DNC) Registry

By providing us with your contact details, you consent to receive marketing communications (via calls, SMS, WhatsApp, email, etc.) unless you notify us otherwise or withdraw consent.

9. Changes to Policy

We may update this Policy from time to time to ensure compliance with applicable laws. Changes will be published on our website.

10. Governing Law

This Policy is governed by the laws of Singapore.

11. Third-Party Links

Our website may contain links to external websites. We are not responsible for the privacy practices of these third parties and encourage you to review their privacy policies.